Web Analytics

Campaign Execution | Office Ready

  • Objective

    The Office Ready program changes software is distributed and sold into and through the reseller channel. Office Ready is the pre-installation program in which Indirect OEMs and System Builders install the ‘Office Ready’ image on new PC’s. The objective of the campaign was ensure the channel was informed, trained, and ready for a successful launch of the product throughout Europe, Middle East, Africa regions.

  • Solution

    • Communication Strategy weekly communication to a virtual team spread across 7 time zones, 4 continents, and in +30 Subsidiaries. This included designing and drafting all key updates, progress reports, and reporting.
    • Management Dashboards measured performance with detailed reporting to allow management to steer ops issues.
    • Marketing Support Desk help desk to questions from the field relating to operations, incentives, distribution for different user groups (Account & Product Managers).
    • Content Site built teamsite and indexed marketing materials to help the field with ease of search while show-casing new technologies such as Groove.
  • Results

    • High Degree of Preparedness in Channel – 38,000 partners trained and touched with 1,250 pieces of content managed in the content site; 2,500 emaiunique l requests handled by the support desk from the field, over 2,800 technical questions answered by the support team, and more than 3,100 people helped.