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Breadth Strategy | OEM Partner Center

  • Objective

    Moving towards a digital marketing strategy for the OEM channel in order to interact with System Builders and Indirect OEMs, Microsoft choose to build a global content platform to offer the most important technical information and knowledge to the breadth of the OEM channel. The platform had to also ‘right-size’ itself to meet the varying sizes and maturity of different subsidiaries across the world.

  • Solution

    • Interactive Localised Website – created a template site which could be replicated and localised, offering content to authorised distributors, readiness material, marketing collateral, product info, and Technical Support (drivers and downloads)
    • Content Fulfilment Process – designed a process that balanced the needs of a centralised content and hosting at Corp (technical updates) with local information (Distributor contact info) while allowing all OEM partners to have a consistent user experience across EMEA.
    • Investment Model – that pooled organization resources to work more efficiently allowing small subsidiaries to scale with low budget impact, minimum amount of time, and maximum committment.

  • Results

    • Expanded the Breadth Channel – rolled out several sites for smaller subsidiaries in Middle East Africa area and created more compelling content for mature subs in Western Europe, providing the OEM partners with a deeper connection to Microsoft.
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